We want to give you some practical tips for building a successful roofing company. 

This blog covers essential skills for commercial roofers, such as communication, specialization, why you need to find your niche, and much more! 

So, if you are a roofing company looking for some helpful hints, we wrote this article for you! 

Commercial roofer applying neoprene rubber

Commercial roofer applying neoprene rubber

Optimize Your Onboarding Process

If you asked a random employee your roofing company’s goals, could they quickly answer you?

Sadly, it’s quite common to find that many companies don’t explicitly teach their employees about the company’s long-term goals. 

So, how do you get them on board ASAP? Include your goals and vision in your onboarding process.

By including a mission statement of your company’s goals in the onboarding process, you can be sure that each team member knows what they are working towards in the bigger picture. 

That’s why, as a roofing contractor, you cannot miss the following skills for commercial roofers that will help you to take your roofing company to the next level.


Specialize in a Roofing Niche

As you may know, the roofing industry is enormous and has many specialized areas both in the commercial and residential sectors. 

Because of this broad field, if your roofing company isn’t specializing, it will be more difficult for you to grow.

Now, this seems obvious, but it’s helpful to discuss your niche.

What’s working best for your business right now?

If you make the most money installing metal roofs, double down on it!

Focus your resources and money on what’s already working instead of trying to do everything at once! 

The truth is, there are already huge, established companies that have the resources to be jacks of all trades.

To compete with the big guys, narrow down the scope of your work and focus on doing it better than the rest. 

Oh, and on the topic of metal roofing…


Expand Your Metal Roofing Expertise

Metal roofing is underrated! Durable, lightweight, and incredibly long-lasting, we at IPP believe metal roofing will continue to become more prevalent in roofing.

Because of that, we want to give you a quick rundown about metal roofing, so you can be better prepared if a client asks you about it. 

So, if a potential client asks you, “What are the benefits of a metal roof?” you can answer:

  • Help reduce energy consumption
  • Can fit any building maintenance budget
  • Help to reduce noise transfer into the building
  • It brings waterproofing protection to the surface
  • Improve the overall appearance of the building

Or, if a potential client asks you, “What do I have to be on the lookout for with a metal roof? Why do they fail?” you can refernce some probable causes like:

  • Poor workmanship during installation
  • Poor maintenance during the last years
  • Thermal shocking
  • Excessive rust

These are all things that cause a metal roof to fail!

This is just a quick overview of metal roofing, basically a cheat sheet. To learn more about how IPP’s systems can help restore a metal roof, click here


Sharpen Your Knowledge Of Commercial Roofing Damages

Now, if you are reading this, you are probably a roofing professional. Because of this, we aren’t going to tell you everything you need to know about roof damage.  

Instead, think of this as a reminder: be prepared to have your answers to these questions about roof damage for your clients. 

So, if they ask: 

“What damages should I look out for on a commercial roof?”

It can be that ponding water can cause severe damage, like leaks and discoloration.

Or, you could explain to them that with intense fluxations in outdoor temperatures, the roof surface membrane can expand or contract, leading to cracks.

Or, you could describe how storms and hail damage can cause punctures during the rainy season, and the fasteners and skylights can be vulnerable to water leaks.

Be ready to sound professional for your clients!

By keeping your answers in your back pocket, you can be ready to sound professional whenever a client has a question.


Use Social Media To Generate Leads

Social media is one of the most powerful tools to help build an audience for your roofing company.

If you aren’t using social media, you are missing out on tons of leads!

To help you better understand how to use social media to grow your roofing business, here are some rapid-fire tips:

  • Share your roofing expertise
  • Share your roofing business’ goals
  • Focus on customer service
  • Solve your customer’s pain points
  • Ask for referrals and Google reviews
  • Hire a roofing marketing agency

With a proper digital marketing campaign, your company will build an audience in the roofing industry by leveraging the most important social media platforms.


Sales Tips to Get More Commercial Roofing Projects

We would be remiss not to talk about sales in this blog!

You need to have a solid sales strategy before contacting any prospect or potential client.

Here are some tips to improve your sales strategy and get better projects:

  • Personalize your offers, and the chances of winning will be greater
  • Be ready with all the information and questions they might ask you
  • Share success cases and testimonials from your past customers
  • Show confidence and always tell the truth about deadlines, costs, policies, etc

It is essential to always keep in mind the effectiveness of approaching clients in a friendly, personal way.

All of these tips can make a massive difference in the success of your sales strategy.


Become an Instacoat Premium Products Approved Applicator

The IPP Approved Applicator Training is intended for the top commercial roofing contractors. 

The training is for Commercial Roofing Companies who want to stay updated with the commercial roofing industry and the most recent roof restoration technologies.

The main difference between our training programs and other manufacturers’ programs is that we focus on the practical skills required to properly perform commercial roof restoration projects.

However, the skills required to become an Instacoat Approved Applicator are complemented by an informational program. 

By becoming an IPP Approved Applicator, roofing companies can increase their commercial roofing skills and knowledge to work with big commercial contractors or directly with the building owners.


Sharpening Your Skills as Commercial Roofer is a Must!

Remember, every roofing contractor is different. 

Therefore, it is essential to understand to modify these tips so they make sense for your business.

 If you have found this blog helpful, Contact us to learn more about premium roof restoration systems!

 Click  here to make your appointment.