The marketing tools for commercial roofing are numerous, and you should have knowledge and experience with some of them.
In addition, the commercial roofing industry is very competitive, and more and more companies are outsourcing marketing agencies to build their strategies.
However, many roofing business owners cannot afford a marketing agency. No matter your situation, we have created the following list that includes some of the best marketing tools a roofer can use.
A great marketing strategy can differentiate a successful roofing company from a failing one.
1. Content Creation
Content creation is one of the most efficient marketing tactics out there.
Statista says it generates three times as many leads as traditional outbound marketing strategies, costing less than half on average.
Think about all your knowledge about commercial roofing; you already have incredible content opportunities for your roofing company.
Start a roofing blog on your website and prove to your customers and potential clients you’re a roofing industry expert.
2. Choose the Right Target Keywords
Every commercial roofing company should define target keywords based on their buyer personas.
Start by defining which keywords your potential clients use for the roofing services you offer and add them to your content creation strategy.
3. Establish a Social Media Presence
Social media is a must for commercial roofing companies of all sizes.
It will help you with all the essential aspects a roofing brand should have, such as reputation, customer service, databases, advertising, authority, and visibility.
Start by creating a Facebook and Instagram business page and regularly post photos and videos of your roofing projects.
In addition, do not forget to include valuable content in your posts like roofing tips, roofing FAQs, your mission, vision, etc.
4. Hire a Roofing Marketing Agency
Here at Instacoat Premium Products, we focus on providing the best possible customer experience.
That’s why we hired Roofers Going Digital, a marketing agency specializing in the roofing industry.
They have helped us to implement an omnipresent marketing campaign that includes all the digital strategies a roofing company should have with:
- Search Engine Optimization
- Social Media
- Roofing Blog
- Customers Relationships Management
- Paid Advertising
Our marketing team has been working with them hand in hand to maximize our outbound marketing efforts.
We highly recommend them!
Marketing Tools for Commercial Roofing Will Help You Stand Out!
Prove that you’re a roofing industry leader and start posting quality content.
Also, don’t hesitate to contact Instacoat Premium Products if you’re a roofing contractor looking for help.
We aim to grow roofing business owners with roof restoration systems, sales, and marketing training.